For radio, we wanted to juxtapose the seemingly insignificant clicks and taps of a computer with the meaning behind those sounds.
Previous Radio Campaign
Internet Essentials from Comcast provides an affordable Internet connection to low-income individuals and families. Programs like Internet Essentials typically speak to their audience in terms of situational eligibility. Jenny Mauric and I wanted to speak to them for who they are; people.
For radio, we wanted to juxtapose the seemingly insignificant clicks and taps of a computer with the meaning behind those sounds.
Previous Radio Campaign